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Is Feed Optimization Necessary with Smart Shopping Campaigns?
Google introduced Smart Shopping Campaigns to simplify campaign management. The campaign combines both Standard Shopping and display remarketing campaigns, as well as automated bidding and ad...
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Importance of Culture
The coronavirus pandemic has surfaced a wave of financial and personal suffering unlike anything seen before. The way organizations, industries, and nations react to it will define their viability for...
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Announcing Digital Marketing Tips from 100+ Pros
Today, having a strong online presence is more critical than ever. In order to help companies strengthen their digital footprint, we asked leading digital marketing experts to share tips, insights,...
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4 Business Leadership Tips During COVID with Feedonomics CEO Shawn Lipman
Recently, Feedonomics CEO Shawn Lipman joined “The Sur-thrival Guide” podcast to answer the question: What does business leadership look like during a pandemic? The podcast, hosted by leadership...
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Target Plus (Target+) Seller FAQs to Get You Started
Who can sell on Target+? Target+ is Target’s third-party online marketplace that launched in February 2019. Target+ is different from other marketplaces in that Target+ hand-picks the sellers and...
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Understanding the Google Ads Credit for SMBs During COVID
In March, Google announced that it would support small and medium businesses during the COVID-19 pandemic by providing some Google Ads customers with $340 million in Google Ads credits. The funds are...
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“The Nick Vujicic Podcast” Features CEO Shawn Lipman on Leadership During...
You may have heard of Nick Vujicic. He’s a world-renowned public speaker, best-selling author, entrepreneur, coach, husband, and father. He was also born without limbs, but that hasn’t stopped him...
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Speaker Robert Paylor on Facing Adversity After His Rugby Injury and Paralysis
During a recent company-wide meeting, we were joined by a special guest, former UC Berkeley rugby player and motivator, Robert Paylor. At a time when the pressures of daily life are mounting and we...
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9 Ways Sellers Should Prepare Before Listing Products on a Marketplace
Online shopping was already a growing trend in recent years, but it has spiked sharply due to the pandemic. As more people get used to the convenience of online shopping, we expect them to continue...
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The Retailers Advanced Guide to Success in Q4 2020
Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted...
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